Shelby Munford
Graphic Design
Pushing design to the boundaries of innovation and accessibility is what I do best. While Figma is my bread and butter, I'm also experienced with Canva and the Adobe suite [Illustrator, InDesign, LightRoom, Photoshop, Audition, Premiere].
Social Media Management
I specialize in building engaged, loyal communities through innovative content creation and strategic social media management. With expertise in video production, copywriting, and branding, I know how to craft content that resonates and drives organic conversations. My experience spans community building, relationship management, and leveraging data to optimize content for reach and engagement, all while staying true to brand values.
In March of 2022, I pitched the idea for short-form content to Humans of William & Mary, and over the next two years, I created a diverse, engaging series that I’m incredibly proud of. I took on everything from writing and interviewing to producing and editing, which gave me a deep appreciation for storytelling across all stages of content creation.
View, like, & comment values represent combined total across Instagram and Tiktok
This project wasn’t just about making content—it was about spreading values of love and understanding within our campus community and beyond. It helped me build strong online engagement skills and sparked my passion for starting unscripted, authentic conversations.
I independently launched a pop music page that grew to over 175,000 highly engaged followers across Instagram and YouTube. Through strategic curation of performance videos, interactive content, and niche discussions, I created a vibrant hub for fans. This experience sharpened my skills in content creation, copywriting, and community building, while teaching me how to foster organic engagement and turn passive followers into loyal, active participants. It also reinforced my ability to build lasting brand connections through thoughtful, data-driven community management.
